Average number of people reading a particular publication in a day. The term includes both the individual who purchased the publication and others who have read the publication. Note: circulation is calculated by the number of copies sold and distributed for free, but readership can only be assessed by a survey. Hence, audience/reader figures are larger than circulation due to the fact that a single copy of a title may have multiple readers.

Data source

Ministry of Communications or Telecommunications, National Statistical Organizations, Audiovisual Regulatory Authority or Press Council.

Source definition

UIS Instruction Manual for Completing the Questionnaires on Media Statistics.